There are certain patterns forming in our business that truly excite me. The more I study them, the more I see opportunities everywhere to build. In fact, we are building some right now. But I digress…
I coined the phrase OpenVerse in a previous Substack to describe one of those patterns. And unlike most community driven ecosystems, it doesn’t need a creator at the center.
I now hear this word everywhere. It’s become part of our industry lexicon.
Okay, the last part is bullshit.
A friend of mine—who knows the creator economy probably better than anyone—pointed me to Teton and said: “If you understand how they did it, you understand the future of media. Its one of those open-thingies you referred to in an article…” (exhibit A: ‘OpenVerse’ catching fire!)
She was talking about Western culture being organized into Teton Ridge.
Teton Ridge: the Clearest Roadmap from OpenVerse to Media Empire
There are a few well-worn paths to scale today. Some media empires grew by broadcasting a single, undenia…
