While we’re all freaking out about disruption, maybe we should take a page from the music industry.
Think about how the walled garden of music was breached by Napster. It began a twenty year long overhaul that has led to its current standing as a 36.2 billion dollar industry with 15% growth over the last two years.
But it wasn’t a smooth ride. Napster landed the first blow but then there was the iPod, direct to consumer distribution like Soundcloud and Distrokid and now we live in a world ruled by Spotify.
Anybody want to buy a Tower Records?
But it didn’t stop there. Cost of production was driven down to essentially zero with the introduction of DAWS (digital audio workstations) like Ableton, Logic and Reason. Anybody could become a producer if they took the time to learn the software.
See any parallels? Netflix taking down Blockbuster, full feature lengths being shot on iPhones and more recently the surge of AI filmmaking.
The signs are there.
The Music industry went into free fall. But i…
