The word flywheel gets tossed around a lot these days. Guilty as charged.
But as the focus shifts from audiences to communities, the ability to grow both those communities and EBITDA increasingly depends on diversification—and yes, the flywheel.
For many on the legacy side—and even some on the creator side—building outside your core business feels mysterious. There’s no structure, no path. Every model is its own snowflake.
That’s why I thought it might be useful to look at companies that build the harder-to-grasp parts of the flywheel. Enter DRIP MFG.
