Community is the single biggest thing legacy media still does not understand.
Not how to market it. Not how to label it. How to actually build it. How to maintain it. And why it matters more than any distribution strategy now on the table.
I had spent the last few years thinking about community through decks, case studies, creator economy conversations and the way my production companies is producing our content.
But I understood it more clearly after my house burned down.
Open Gardens is about exploring the convergence of legacy media and the creator economy. But to start this year, I want to step back and reflect on 2025 through an experience that fundamentally sharpened how I think about community, not as a buzzword, but as infrastructure. Next week we will jump back into more practical case studies and observations. Today— Im going personal.
