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Diana Lanham's avatar

Loved the insight 👏🏻 a great reality check for our rapidly evolving landscape.

Looking forward to your deep dive on oversubscribe.

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David's avatar

Fantastic post. Lot's to dig into. Thanks for sharing. You're spot on with AI making production bonkers cheap for anyone to make incredible content. So much so that it's killing legacy productions companies that should be spending their time investing in their individual creators/makers. I'm in the middle of making a comedy short and my monthly AI spend is < $150.

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Laura Mansfield's avatar

Great piece with real depth and insight . Thank you Ben

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Brant Rose's avatar

One of the best deep dives I’ve seen on this space and the transition legacy producers can make. Thank you Ben!

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Sasha Santiago's avatar

It’s going to take me a week to fully read and dig into this post—well done.

What I’d love to hear more about are the experiences in collaborating with platforms that are actively seeking content to road-test new Alpha and Beta distribution models being built right now.

The filmworks I build are low overhead, that I rather take the risk and explore new ways to ship and measure.

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Jay Wolff's avatar

Enjoyed reading this - as someone who sits between legacy and digital, I definitely agree, like everything, consistency is key. The rub is that a lot of that consistency requires more funding or new opportunities with different creators or talent. I’m curious if we’ll see major studios start to figure out a way to build their own leaner models as well, maybe with new versions of overalls for track record digital producers who can actually deliver.

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Ben Odell's avatar

They should. But maybe they just focus more and more and on the biggest event programming. Who knows. A24 certainly leaning in. What do you do jay that puts you in between these spaces?

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Jay Wolff's avatar

I run a digital media production company after spending years in TV. Now we're focused on creating platforms and shows that straddle big budget entertainment but still work with a digital footprint with different funding mechanisms. Would love to chat anytime!

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Ben Odell's avatar

Ditto! Im at odell@3pas-studios.com. hit me with an email and we will find time. Where are you located?

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