I occasionally write a deep dive called Nobody Asked Me, where I pitch big ideas to companies that did not invite me into the room, have no obligation to listen, and are more than successful enough to ignore me entirely. Still, the ground under all of us is moving.
Almost a year ago I published a thought exercise about Miami Vice, exploring what I might do with a legendary legacy brand in the open garden. At the time it was purely speculative because nobody was actually rebooting Miami Vice.
Lately, while working through marketing plans on some of our own shows, I’ve been thinking about that piece again. The more I do this, the more it feels like marketing isn’t separate from the show anymore. The DNA of the story starts showing up everywhere in different ways. It’s really just the same creative process expressed across different platforms, each one expanding the world of the story and growing a community at the center of it.
Now someone is rebooting Baywatch, and the choices they’re mak…
