This is exactly what’s happening, and you captured it brilliantly. The shift from horizontal scale to vertical depth is exactly where the future of media is heading
That’s the foundation of what I’m building with CHANNEL:
- empowering people to grow and engage within their verticals,
- launch with an existing engaged community first,
- scaling by acquiring new communities (not more content).
Thanks for putting such clear words behind this evolution in media monetization; it’s a huge source of inspiration.
All makes sense to me Ben :)
I just stumbled on this, but thanks for the shout out!
Would you say that Netflix is doing a good job with their Verticals?
This is exactly what’s happening, and you captured it brilliantly. The shift from horizontal scale to vertical depth is exactly where the future of media is heading
That’s the foundation of what I’m building with CHANNEL:
- empowering people to grow and engage within their verticals,
- launch with an existing engaged community first,
- scaling by acquiring new communities (not more content).
Thanks for putting such clear words behind this evolution in media monetization; it’s a huge source of inspiration.