I’m going to occasionally write a deep dive called Nobody Asked Me — where I pitch big ideas to companies that did not invite me into the room, have no obligation to listen, and possess more than enough success to tell me to f*ck off.
Still: the ground under all of us is moving.
Even the institutions that define American comedy face the innovator’s dilemma.
SNL clearly sees where the audience lives. This season’s adds—viral-native sketch makers Veronika Slowikowska and Jeremy Culhane, plus creators with built-in followings like Kam Patterson and Ben Marshall—nod to that center of gravity. But history says casting alone doesn’t import the internet; it buys awareness, not belonging.
The real work is wiring the show—and the world around it—to where those fans already are.
So how does a legendary company built to win inside TV’s walled gardens evolve for a borderless, creator-led future?
In SNL’s case, the Broadway Video (BV) machine that optimized for fans and infrastructure has to refit itse…
