OG: Approved - 60 Second Docs
Featuring the Next Generation of Storytellers Rising from the Creator Economy
Welcome to OG: Approved—where rule-breaking creators shape the future. Hand-picked by Open Gardens, they’re not following the playbook—they’re writing the next one.
Name: 60 Second Docs
Instagram: 1.1 Million Followers
Youtube: 147K Followers
Tik Tok: 2.3 Million Followers
Who Is 60 Second Docs?
Ever wondered how much powerful storytelling you could fit into just a single minute? That is exactly what 60 Second Docs does, delivering heart, depth, and emotional impact through stories you might otherwise never discover. Launched in July 2016 by filmmakers Jon Avnet, Rodrigo Garcia, and Jake Avnet via their digital studio, Indigenous Media, this series quickly captured attention with its unique, short-form documentaries.
In just 60 seconds, they have showcased deeply moving stories, from a father running a 'Daddy Daughter Hair School' to an autistic entrepreneur building community through his car wash. Each episode spotlights fascinating, often overlooked individuals, making every second count.
By 2019, 60 Second Docs had produced over 450 episodes, built a community of more than 7 million followers and accumulated over 3.5 billion views. Their innovative storytelling approach has earned notable awards, including a Webby Award for Video Documentary, as well as Clio and OMMA awards.
Expanding beyond digital platforms, they have partnered with prominent entities like Howie Mandel's Alevy Productions and Viacom Velocity, connecting short-form digital storytelling to traditional media. Despite their advances, they remain a powerful presence across YouTube, TikTok, Instagram, Facebook, and Snapchat as they consistently deliver narratives that resonate long after the minute ends.
Three Things We Like About 60 Second Docs
Mastering the Miniature: 60 Second Docs turns constraint into an art form, capturing the essence of powerful human stories in just a minute. They show short does not mean shallow, crafting narratives with emotional nuance and lasting impact.
Championing the Overlooked: They spotlight stories rarely found in mainstream media, bringing visibility to extraordinary yet everyday individuals. This authentic focus connects audiences to worlds and perspectives often left unexplored.
Cross-Platform Innovators: By bridging traditional media and digital platforms, 60 Second Docs has cultivated a multi-channel presence across YouTube, TikTok and Instagram, collaborating effectively with major media companies to amplify their unique storytelling approach.
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