OG: Approved - Charlie Berens
Featuring the Next Generation of Storytellers Rising from the Creator Economy
Welcome to OG: Approved—where rule-breaking creators shape the future. Hand-picked by Open Gardens, they’re not following the playbook—they’re writing the next one.
Name: Charlie Berens
Instagram: 1.2 Million Followers
Youtube: 2.64 Million Followers
TikTok: 3 Million Followers
Who Is Charlie Berens?
If Jon Stewart grew up ice fishing and wore flannel, he might look and sound a lot like Charlie Berens. Born and raised in Wisconsin, Berens has become the internet’s favorite Midwesterner, charming millions with sharp humor, earnest affection, and unmistakable ‘Midwest Nice’.
Charlie's breakthrough came with his viral series, Manitowoc Minute, a comedic news roundup lovingly poking fun at Midwest clichés—from deer hunting and casserole etiquette to Packers devotion and brutal winters. With catchphrases like ‘Keep ‘er movin’, Berens doesn't just parody the Midwest—he celebrates it.
His YouTube and social content deliver polished sketches like Midwest Voice Translator and Husbands of Target capturing relatable situations with warmth, wit, and pitch-perfect comedic timing. Fans don't just watch; they feel seen, laughing at the quirks of their everyday lives.
Berens has expertly parlayed his digital success into bigger opportunities. He authored the New York Times bestseller The Midwest Survival Guide, leading to national tours, the popular podcast Cripescast, and even a Billboard-charting comedy album, Unthawed. He recently expanded his brand further by launching Berens Old Fashioned Brandy, celebrating Wisconsin's supper-club tradition.
Whether gently skewering regional stereotypes or lifting spirits with genuine kindness, Charlie Berens continues to redefine modern comedy—fresh, funny, and unapologetically Midwestern.
Three Things We Like About Charlie Berens
Midwest, But Make it Funny: Charlie doesn’t just crack jokes about the Midwest—he’s built an entire comedic universe out of regional quirks. Whether it’s deer hunting rituals, Packers fanaticism, or snowblower etiquette, Berens turns everyday moments into comedic gold, making his audience laugh, nod along, and feel genuinely celebrated.
Real Talk, Real Community: Berens’ charm comes from his authentic connection with his audience. He’s the guy next door who happens to be hilarious, relatable, and refreshingly genuine. Through catchphrases and open-hearted conversations on his podcast, Charlie has fostered a community that feels less like fans and more like family.
Seriously Funny Business: Charlie proves comedy isn’t just content—it’s entrepreneurship. He’s turned his knack for humor into thriving business ventures, seamlessly blending entertainment and commerce. Whether it’s his bestselling books, sell-out tours, or his own branded spirits line, Berens showcases the modern creator’s playbook, making laughs and making moves.