OG: Approved - Jenny Lorenzo
Featuring the Next Generation of Storytellers Rising from the Creator Economy
Welcome to OG: Approved—where rule-breaking creators shape the future. Hand-picked by Open Gardens, they’re not following the playbook—they’re writing the next one.
Name: Jenny Lorenzo
Instagram: 312K Followers
Youtube: 228K Followers
Tik Tok: 256.6K Followers
Who Is Jenny Lorenzo?
When Jenny Lorenzo got fired from BuzzFeed for appearing in America Ferrera’s "Gente-fied" web series, she didn’t see it as a setback. She saw it as freedom to fully tell the stories she cared about.
Jenny first broke through as a founding member of Pero Like, BuzzFeed’s first Latinx-focused channel. Her Cuban ‘Abuela’ character quickly gained millions of views, combining humor and heartfelt moments inspired by her Cuban-American upbringing and family, especially her late grandmother. But BuzzFeed’s restrictive contract prevented even weekend side projects, Jenny was let go.
Rather than slow down, Jenny quickly embraced her independence, building her own community across YouTube, Instagram, TikTok, and other platforms. Fans soon dubbed her expanding cast of characters the ‘Abuela Cinematic Universe’, a relatable series of sketches celebrating authentic Latinx experiences and family dynamics.
Her online success opened doors to mainstream media, landing her voice acting roles on shows such as Disney’s ‘Hamster & Gretel’, HBO Max’s Jellystone’ and countless other programs on Netflix and Cartoon Network.
Jenny also became co-host of Disney+’s ‘What’s Up, Disney+’ and the ‘Hyphenated’ podcast, where she discusses Latinx identity alongside comedian Joanna Hausmann.
Brands quickly noticed Jenny’s authentic connection with audiences. Companies like CeraVe, Google Pixel, Frito Lay, and Little Debbie sought her out for partnerships, trusting her genuine storytelling approach.
Jenny Lorenzo turned a moment that could have derailed her career into an opportunity to build something better. She’s not just telling Latinx stories, she’s reshaping the way cultural narratives are created and shared online.
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Three Things We Like About Jenny Lorenzo
Building a universe from family stories: Jenny turns everyday moments from her Cuban-American upbringing into viral sketches and beloved characters like "Abuela," capturing experiences rarely reflected in mainstream media.
She proves authenticity wins: Instead of chasing short-term viral trends, Jenny focuses on genuine storytelling. Her sincere, culturally-grounded content has attracted a dedicated community across multiple platforms.
Making culture accessible: Jenny’s work opens conversations around Latinx identity, family, and representation. By blending humor and heart, she invites everyone into stories that feel relatable and universal.