OG: Approved - Joe Hegyes
Featuring the Next Generation of Storytellers Rising from the Creator Economy
Welcome to OG: Approved—where rule-breaking creators shape the future. Hand-picked by Open Gardens, they’re not following the playbook—they’re writing the next one.
Name: Joe Hegyes
Instagram: 231K Followers
Youtube: 10.2K Followers
Tik Tok: 298.5K Followers
Who Is The Joe Hegyes?
Ever wondered what it looks like when someone treats short-form content with the care of a feature film?
Joe Hegyes understands something most creators overlook: even a 15-second video can have narrative depth if you approach it thoughtfully.
Most social content relies on quick cuts and trending audio to capture short attention spans. Joe takes the opposite approach. He writes every Instagram post like a tiny screenplay and crafts captions like they're dialogue from a character you want to know better. The result is content designed for repeat viewing, not quick scrolling.
Joe started out in traditional comedy, performing sketches on stage and writing narratives back in New Jersey. When he moved online, he kept that same creative discipline. It paid off, quietly earning him millions of views by proving short-form storytelling can be genuinely memorable.
He also works behind the scenes as a creative producer and director, helping brands and other creators translate their ideas into sharp, relatable narratives. Whether it’s photo, video, or quick-hit social content, Joe anchors it all in clear writing and thoughtful visuals.
Joe Hegyes isn't interested in chasing viral trends. He's more focused on creating smart, human-sized stories that actually stick.
Three Things We Like About Joe Hegyes
Making short-form feel cinematic: Joe proves a 45-second clip can have the depth and narrative structure of a short film. He treats every piece of content with genuine storytelling care.
Writes characters you remember: Even in quick sketches, Joe creates distinct personalities that stick with you. His videos aren’t disposable; they're built for repeat views.
Brings traditional discipline to digital: Joe’s background in stage comedy shows in everything he makes online. Thoughtful scripts, sharp humor, and tight editing. Nothing is random, everything is crafted.
