OG: Approved - Martin Walls
Featuring the Next Generation of Storytellers Rising from the Creator Economy
Welcome to OG: Approved—where rule-breaking creators shape the future. Hand-picked by Open Gardens, they’re not following the playbook—they’re writing the next one.
Name: Martin Walls
Instagram: 12.3K Followers
Youtube: 871K Subscribers
Who Is Martin Walls?
Martin Walls is a Chilean animator who has spent the last few years building one of the most fully realized horror worlds on YouTube.
The Walten Files began in April 2020 and grew out of an earlier Bon’s Burgers idea shaped by Five Nights at Freddy’s. That origin still matters, but the series stopped feeling like fan-adjacent internet horror a long time ago. What Walls built feels closer to a real story world than a format experiment.
The episodes are assembled from company tapes, training reels, old media, employee footage, and other recovered materials tied to Bunny Smiles Incorporated and Bon’s Burgers. Anthony, the uploader attached to the early descriptions, appears as the person gathering and posting what he can find. The series stays disciplined about what it withholds. It never hurries to explain itself.
Walls is also more restrained than a lot of analog horror creators. The videos are not trying to bury the viewer in disturbing images. They move through corporate language, mascot branding, cheerful presentation, and fragments of buried history. The fear comes from contrast. Bon, Banny, Sha, Boozoo, and the rest of the world arrive through flat promotional material and workplace media, which makes the violence underneath it land harder when it surfaces.
There is plenty of lore, but lore is not really the point. What lasts is the invitation to investigate. Bunny Smiles, the Walten family, Felix Kranken, Rosemary, Sophie, the disappearances, the hidden tapes, the half-explained timelines. The audience is not just following plot. They are assembling a universe.
The fan infrastructure around the project is substantial. There is an active wiki, an established merchandise lane, and enough sustained attention that new community signals still register like events. Makeshift plush drops have already been part of the ecosystem, and additional plush plans have reportedly been held until Episodes 5 and 6 are finished.
The delays matter less than they should because the audience is not simply waiting for the next upload. They are still inside the existing material. That is unusual for YouTube-native horror. Most projects in this lane need constant output to stay alive. The Walten Files has held attention through density, mood, and a world that feels larger than the runtime currently available.
Martin Walls did not just make an analog horror series. He built a horror property with enough narrative depth and fan participation to keep expanding between releases. The uploads are only one layer of it.
That is what stands out. The films, the themes, the company, the feature, the process. None of it feels disconnected. It feels like one body of work being built from multiple directions at once.
Three Things We Love About Martin Walls
He understands how much fear lives in format: The company tapes, promotional reels, and recovered-media structure are not decoration. They are the delivery system.
He built something people investigate, not just watch: The series holds because the audience is doing interpretive work, not passively consuming plot.
He made a small body of work feel much larger than it is: That is difficult on YouTube. The Walten Files pulls it off through density, restraint, and a world that extends beyond the uploads themselves.