OG: Approved - Moses The Jeweler
OG: APPROVED — your front-row seat to the entertainment revolution.
Welcome To OG: APPROVED — your front-row seat to the entertainment revolution. We spotlight artists who are breaking the rules but also building the future—creators Hollywood should be looking to if it wants to thrive in the new world order. Hand-picked by Open Gardens, these storytellers fuse craft with innovation, forging new models where the industry sees dead ends. They don’t follow Hollywood’s playbook—they write the next one. Their methods and communities are reshaping fandom, storytelling, and entertainment itself. Whether you’re inside the system or forging your own path, these are the voices defining what comes next.
Name: Moses The Jeweler
Instagram: 1.4 million followers
Tik Tok: 1.3 million followers
Youtube: 623k subscribers
Who Is Moses The Jeweler?
Following the success of Uncut Gems, New York City’s legendary Diamond District has become one of the latest communities to enter the spotlight. Enter Moses The Jeweler.
MAZAL! Or Good Fortune for those that are uninitiated. Taking over socials by storm, Moses is the happy go-lucky dealmaker giving his followers an inside look at a nearly impossible to penetrate community.
Moses doesn’t bog down in the details when it comes to making a deal. He sees his fellow jewelers as brethren and when they can’t agree, he leaves it to fate. Deals can have multi-thousand dollar swings based on how Lady Luck looks down on Moses (they flip a coin).
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What Is Moses Doing Right?
Moses brings his viewers right into the lion’s den and allows all of those at home to see the art of negotiation from a Diamond District insider’s POV.
The deals Moses gets are not even close to the ones a random onlooker could hope to attain, but he doesn’t censor that information. Moses makes his followers feel like they too have also benefited from the negotiation.
Following his launch to stardom, Moses has parlayed his short form socials posts to produce a Youtube series called Treasure Hunting.
His biggest success? Being an unadulterated version of himself while allowing his followers inside the mind of a person you’d rarely get to know.
How Can Hollywood Learn From This?
Reversing the top down paradigm: Unlike Hollywood who operates from a place of perceived knowledge, Moses’ model brings his community onto his level. He doesn’t censor his content. It’s unadulterated and raw and automatically viewers trust him.
Niche Community Cultivation: Moses has never tried to be anything more than a savvy jeweler in the most competitive market for the profession. By curating a community that emotionally resonates with his approach to the job and his personality, Moses has enabled followers to feel like they too are making these deals.
Accessibility: Moses isn’t some star in the Hollywood Hills. He’s at his counter every day in the Diamond District. You can walk up, shake his hand and make a deal. Moses has made it a right of passage for his community to come in with the hope of hearing that magic word – MAZAL!
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