OG: Approved - Robegrill
Featuring the Next Generation of Storytellers Rising from the Creator Economy
Welcome to OG: Approved—where rule-breaking creators shape the future. Hand-picked by Open Gardens, they’re not following the playbook—they’re writing the next one.
Name: Robegrill
Instagram: 3.4 million Followers
Youtube: 3.85 million Followers
Tik Tok: 16.3 million Followers
Who Is Robegrill?
RobeGrill is the face of a new wave in food culture — bold, fast, and unapologetically Sonoran. Born in Hermosillo, Roberto Morales took a backyard grill, a catchphrase (¡Que chille!), a phone camera and turned it into a global movement.
Since posting his first video in 2020, Robe has racked up over 16 million followers on TikTok and 3 million more on Instagram. His feeds are full of fire — literally — with massive cuts of carne asada, mesquite smoke, and the kind of energy that jumps straight off the screen. But it’s not just about meat. It’s about heritage, hype, and hospitality.
RobeGrill’s influence goes beyond content. He’s launched QueChicken, his own fried chicken concept, and Robs, a signature seasoning line built for flavor lovers. He’s also behind Suish Knives, leveling up home cooks with pro-quality tools — all while staying true to his roots.
He’s cooked with Olivia Rodrigo, The Rock, and RosalÃa. He’s headlined Asada Fest in LA. And through it all, he hasn’t changed the formula — grill big, laugh loud, and bring the heat every single time.
RobeGrill isn’t just cooking — he’s creating culture. And the grill is always on.
Three Things We Like About Robegrill
1. Bringing The Backyard To The World: RobeGrill didn’t come up in studios or fine-dining kitchens — he came up on the patio. His grill is the stage, his culture is the script, and he’s sharing it all without filter. It’s intimate, honest, and wide open.
2. Making every meal feel like a family cookout: The energy is communal. The stories are personal. And every video feels like you got invited to the carne asada. RobeGrill isn’t just showing you how to cook — he’s showing you how to show up for the people you love.
3. Creating access through culture: Robe’s not gatekeeping flavor — he’s packaging it. Through his seasonings, knives, and QueChicken concept, he’s building tools for everyone to cook with confidence. Premium feel, open invite.