OG: Approved - Shina Novalinga
Featuring the Next Generation of Storytellers Rising from the Creator Economy
Welcome to OG: Approved—where rule-breaking creators shape the future. Hand-picked by Open Gardens, they’re not following the playbook—they’re writing the next one.
Name: Shina Novalinga
Instagram: 2 Million Followers
Youtube: 266K Followers
Tik Tok: 4.4 Million Followers
Who Is Shina Novalinga?
Have you ever been curious about the cultural intricacies of an Indigenous group such as the Inuit?
Enter Shina Novalinga.
Shina Novalinga isn't just going viral—she’s bringing Inuit traditions into the global spotlight with warmth, authenticity and an irresistible charisma. Born in Nunavik, this Inuk throat singer and cultural advocate has captured millions of hearts with mesmerizing throat-singing duets alongside her mother, blending captivating performances with heartfelt storytelling and documenting it all across new media platforms.
But Shina is about so much more than social media hits. In 2021, she released an album, Mother and Daughter Throatsinging, celebrating and preserving these ancestral songs. That same year, she became the face of Sephora Canada's National Indigenous History Month campaign, championing Indigenous beauty and representation with genuine pride.
Shina also launched an Inuit-inspired online shop featuring beautifully handcrafted Inuit items, all while actively promoting and uplifting fellow Indigenous creators. She’s raised significant funds for Indigenous women's shelters, tackling urgent issues like missing and murdered Indigenous Women through both activism and education.
Shina’s voice has resonated beyond social media, landing her features in Vogue, Elle Canada, and NPR, along with appearances on podcasts like Breaking Beauty and iHeart’s A Day to Listen. By seamlessly blending ancient traditions with modern platforms, Shina Novalinga represents an exciting wave of culturally specific creators, offering invaluable insight and celebrating cultures that many people may know little about.
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Three Things We Like About Shina Novalinga
Cultural Ambassador: Shina isn't just performing—she's actively keeping Inuit traditions alive. With grace and warmth, she’s introduced millions to the ancient practice of throat singing, sparking meaningful conversations and genuine curiosity about Inuit culture.
Impactful Advocate: She consistently uses her growing platform for social good, raising awareness and significant funds for Indigenous women's shelters. Shina boldly tackles difficult but critical issues blending her activism with education and tangible support.
Authentically Influential: Whether collaborating with major brands or creating traditional handmade jewelry, Shina maintains authenticity and respect for her heritage. She embodies how culturally rooted creators can shape narratives, influence mainstream spaces, and inspire others by simply staying true to themselves.