I never sat at the cool table in high school. I was the kid getting milk thrown at him by the cool table.
And in the world of legacy studios, A24 is the cool table.
Which is insane when you consider that releasing movies today isn’t just about competing with other movies—it’s about competing with everything. TikTok. Video games. Infinite scrolling.
And yet, somehow, A24 cracked the code.
This year, while teaching my Columbia University film class on media disruption, I tried to get someone from A24 to come in and speak.
I was told, “We don’t really do that.”
Another carton of milk to the face.
So instead, Mitch from our Open Gardens team dissected their playbook.
What we found was an array of ideas and concepts that legacy studios should be paying attention to…
