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Deep Dives

REPOST: No Netflix Deal. No Trust Fund. How the F*ck Do I Fund a YouTube Show?

Ben Odell's avatar
Ben Odell
Mar 24, 2026
∙ Paid

A Note From The Team: Team Open Gardens is on the road this week. We’ll be returning next week with a new Deep Dive! We’ve decided to repost one of our more widely read pieces that has remained relevant despite the countless shifts and changes throughout the industry at large. See you next week!

At 3Pas Studios, we’ve always made our living the old-fashioned way: pitching studios, selling shows, spending years getting something green lit.

That model still works — sometimes. But not enough. So we’re now financing our own shows directly for social platforms. Not an experiment. Not a hobby. This is the real plan: big talent with real online communities, clean digital formats, made cheap — but made. No waiting for permission. There’s a lot more to it. But that’s the headline.

We still love our legacy business. We’re still playing that game.

Open Gardens is my lab notebook for these new horizons.

Today’s entry is for every legacy producer, writer, or director who wants to make their first real …

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