The first time I heard of the digital creator collective Sidemen was when Netflix announced it had picked up Season 2 of their YouTube show—a kind of big-brother-for-influencers vibe. And that’s exactly the point. That’s why they did the deal.
The Sidemen had already squeezed everything they could out of social. Now they wanted to expand—to reach people like me. People who still consume legacy media. People who, let’s be honest, either are old or act like it.
So I started paying attention.
Seven British creators, originally known for chaotic video game clips and prank videos. But what they’ve built is way bigger than that. This isn’t just YouTube stardom—it’s infrastructure.
Here’s what they’ve built—just on YouTube:
Four Channels: Sidemen, MoreSidemen, SidemenReacts, SidemenShorts
31 billion+ total views
123.9 million+ total subscribers
Over 5,000 videos
This isn’t a group of creators casually boosting each other’s channels. It’s vertical integration with personality. A content empire built o…
