The Garden Harvest: All About Brands

Your weekly digest on the intersection of the Creator Economy and Legacy Media.

A slightly shorter edition today as we head into the holiday weekend. Hope you’re enjoying some rest this Passover/Easter.

Today, it’s all about brands, a conversation that comes up constantly in the creator economy and broader entertainment space. We’ve been covering some of these conversations and moves, but the question we want to ask today is: as the lines between creators, studios, and advertisers continue to blur, what happens when brands stop buying space in someone else's garden and start planting their own?

FRESH CLIPPINGS

Brands Want to Be Hollywood Power Players

There’s a take worth sitting with this week, courtesy of a post from David Freeman in the context of this Adweek article about how the ambitions of brands in Hollywood might actually work this time.

Distribution is open, creation is democratized, and gatekeepers are optional. For the first time, brands genuinely don’t need permission to build media. Yet most still act like they do.

The core mistake, David argues, is r…