The Garden Harvest: An Ecosystem Strategy

Your weekly digest on the intersection of the Creator Economy and Legacy Media.

FRESH CLIPPINGS

The Romantical Ecosystem

For over a year, this newsletter has been thinking through what the convergence of the creator economy and legacy media actually can look like in practice.

Jonah Feingold’s new company is the epitome of it.

Feingold is a director with four features behind him, a fifth about to release, and a sixth starting this summer. He has made films for Paramount+, Amazon, and IFC. By any traditional measure, he has a filmmaking career. But he is also in the middle of raising $3 million for Romantical, which is not a movie. It is a media company built entirely around the romantic comedy, designed to produce films, digital series, brand partnerships, live events, and licensing, all compounding around a single genre identity and a single audience that already exists and is not being served well enough.

What makes Romantical interesting, though, is how deliberately it is structured around the relationship between short form (digital content) and long form (featu…