The Markiplier case really highlights how pre-existing trust changes the economics of theatrical. When demand precedes awareness rather than chasing it, the entire distribution model flips. I think what gets missed sometimes is that this only works becase the creator already spent years building that relationship, basically front-loading all the marketing before the product even exists.
Integration of creators to legacy media might be taking place for some (or a few) but how long will they remain
“Only the best will survive”
Also new trends on demand and distribution will keep emerging but in my opinion the real focus should be on offering the audience real curated quality content .
The Markiplier case really highlights how pre-existing trust changes the economics of theatrical. When demand precedes awareness rather than chasing it, the entire distribution model flips. I think what gets missed sometimes is that this only works becase the creator already spent years building that relationship, basically front-loading all the marketing before the product even exists.
Thanks for the analysis, thorough and accurate. Audience trust is the most important factor along with a real message in the content.
Very insightful ‼️
Integration of creators to legacy media might be taking place for some (or a few) but how long will they remain
“Only the best will survive”
Also new trends on demand and distribution will keep emerging but in my opinion the real focus should be on offering the audience real curated quality content .