The Garden Harvest: platform loyalty fractures, and is digital-first no longer optional?
Your weekly digest on the intersection of the Creator Economy and Legacy Media.
FRESH CLIPPINGS
The era of digital first
We’re only a few weeks into the year and it’s already shaping up to be a year of major convergence.
As was just announced, former Paramount Co-CEO Brian Robbins raised $100 million to launch a new production company. But it won’t be set up as you’d expect (although, maybe now we must expect this?)
Instead of going straight to streaming or theatrical, Brian will develop IP via short-form platforms such as YouTube and TikTok, and keep an eye on which ones work to then bring them to theatrical and beyond.
I love this quote from Deadline, which is what we’ve been talking about for a while now: “The idea is that proper streaming analytics will be a better indicator, and incubator, for big-screen potential product.”
BUT…
It’s not that simple. Posting on short form and waiting to see what hits is not enough. Building and catering to a strong online fandom isn’t a walk in the park. However, these are smart people, and at least for me, I’m excited to see t…
