The Garden Harvest: Tubi Doubles Down on Creators
Your weekly digest on the intersection of the Creator Economy and Legacy Media.
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Tubi Doubles Down on Creators
Tubi is continuing to build what looks like the most deliberate bridge from digital platforms to premium long-form storytelling of any streamer operating right now. The latest move is a partnership with TikTok that gives selected creators a pathway to developing original series exclusively for Tubi, with TikTok using its Spotlight program to drive its own audience to the finished shows. Both scripted and unscripted projects are on the table, and an initial cohort is expected to enter the incubator program this summer.
The model is straightforward and worth paying attention to. TikTok surfaces the talent and the built-in audience, Tubi provides the infrastructure and the platform for longer-form work, and creators get the thing most of them are actively looking for: a real shot at developing beyond short-form content without having to give up the creative control or the authenticity that made them worth watching in the first place.
Tubi alre…
