Legacy media needs to look more like social media.
In the old days—let’s call it BS, Before Socials—Hollywood created culture. It was the center of the entertainment flywheel. It could make a piece of content, market it, and bring an audience.
Now?
Audiences expect to participate. They expect to engage. They expect to belong.
They want community.
As a producer, I started waking up to this a few years ago. We had shows that were working and building fanbases. And with some resources, we had the capability to turn fans into a community. And yet… I couldn’t get the execs at the legacy business to care. Their model didn’t allow for it. It didn’t fit in their marketing budget. Communities need attention.
You must be in constant dialogue with them. All The Time.
The ones who understand this shift are winning (and some do). The ones who don’t are still pumping millions into billboards, wondering why no one is watching.
The entertainment industry doesn’t have a content problem.
It has a connection pro…
