Welcome back to The Reading Garden, where every Friday we spotlight three must-read articles that we’re paying attention to, and break down what they mean for legacy media.
In this week’s lineup, we’re looking at: Youtube’s big bets for 2025, the music industry’s shift to Streaming 2.0, and a perspective on how the creator economy can benefit indie films.
So, without further ado.
Youtube CEO Neil Mohan has made one thing clear: Youtube is winning the battle for audience attention, and they’re just getting started. In this bold post, Mohan lays out four priorities for the platform, framing them not as predictions, but as proclamations of dominance. By calling the platform the “new TV” and creators the “startups of Hollywood”, he points to a reality that legacy media can no longer afford to ignore – Youtube is not just a creator hub, but a global entertainment powerhouse that increasingly hosts the type of content that was once exclusive to Holly…
 | A guest post by
|