Welcome to the Reading Garden, where every Friday we spotlight three must-read pieces we're paying attention to and explore what they mean for legacy media.
Here’s what’s on our radar this week.
Deloitte’s annual media report recently dropped, and while most pundits are sounding the alarms by singling out the fact that 56% of Gen Zs and 43% of millennials think social media content is more relevant to them than traditional TV and movies, they fail to mention the main reason why (also in the report, by the way): they feel a stronger personal connection to social media creators than they do with actors.
This piece presents legacy media with so many opportunities to rethink how to connect with younger audiences where they already are, because that same 56% watch TV shows or movies after hearing about them from creators online. If you take one thing from this, let it be the following: Socia…
