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The Reading Garden: 5/23/25

What We’re Reading, and Why It Matters to Legacy Media

Fernando Morett's avatar
Fernando Morett
May 23, 2025
∙ Paid

Welcome back to the Reading Garden, where every Friday we spotlight three must-read pieces we're paying attention to and explore what they mean for legacy media.

Let’s dive in…

  1. Whalar Group Secures Strategic Investment From Marc Benioff, Shopify, and Neal H. Moritz to Power the Next Era of the Creator Economy

Today we’re starting with what is perhaps the biggest headline of the week. In case you missed it, creator company Whalar Group (yes, same one featured in our long form this week) secured a strategic investment from some heavyweight names. Most notably among them is Neal H. Moritz, the acclaimed Hollywood producer & founder of Original Film.

Why does this matter? Because legacy producers like Neal are seeing what we’ve been saying for a while: that the most successful creators moving forward will not just be influencers, but rather operate like major entertainment companies, only leaner and more agile.

But we don’t need to tell you what Neal thinks. Take it directly from him: “Creator…

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