Welcome back to the Reading Garden, where every Friday we spotlight three must-read pieces we're paying attention to and explore what they mean for legacy media.
Without further ado…
Quite the perfect follow up to last week’s piece by Jon Stahl. After he set us up with the idea that the future isn’t binary or permanent like the naysayers love to proclaim, we have none other than Doug Shapiro to give us the deep dive into how traditional media can capitalize and adapt. Or as he puts it, avoid own goals.
His core argument? When one input in a production process becomes more abundant, other elements become more scarce—and therefore more valuable.
As it turns out, many of those scarce resources sit squarely in the wheelhouse of traditional media (he describes each one in detail). So as we buckle up for future disruption, let this be a reminder to not panic, but recalibrate.
