Welcome back to the Reading Garden, where every Friday we spotlight three pieces we're paying attention to and explore what they mean for legacy media.
Let’s get into it…
We love producer Alex Lemay’s approach. He doesn’t actually say stop, but he definitely says start pitching smarter. In a moment of industry chaos, he offers something better than panic: a plan.
His core message? You can’t pitch like it’s 2012. A three-minute proof of concept shot in your bedroom and dropped on YouTube can spark an entire franchise. It’s already happening…
Lemay lays out a five-step playbook, but here’s the heart of it: think like a creator, not just a pitcher. Your idea isn’t just a “movie” or a “show”—it’s IP. And it needs to prove itself on a platform before it earns attention in a boardroom. That means testing it on YouTube, TikTok, or as a podcast moment, then tracking real engagement: retention, shares, comments, community.
For creatives: are you still waiting …
