Open Gardens

Open Gardens

Deep Dives

Anatomy of a Digital Media Producer

Ben Odell's avatar
Ben Odell
Sep 01, 2025
∙ Paid

At Open Gardens w’eve talked about convergence looks like at 30,000 feet — the rise of OpenVerses, the Relevance of Film Schools or the DNA of creators who scale into studios. But I find it just as useful to drop down to the ground level.

To ask the practical, human question: what does a producer actually do in the creator economy?

That question matters, because the entertainment industry still tends to see digital as a pipeline for talent. In reality, it’s also a pipeline for producing.

And there’s no better way to see that than through the career of Scott Brown.

Scott has been at it for almost twenty years. He directed Larry King’s digital comeback. He helped Dwayne Johnson crack YouTube at his peak. He built stunts with MrBeast. He raised capital and launched his own digital studio.

If you want to know what it looks like not to be a creator but to be a producer in the digital age, Scott’s story is the perfect entry point.

I first met Scott at the end of 2024, when he reached out about a…

User's avatar

Continue reading this post for free, courtesy of Open Gardens.

Or purchase a paid subscription.
© 2026 Open Gardens · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture