I didn’t mean to become a creator. I launched Open Gardens as a personal push—a way to hold myself accountable to exploring what’s next. If I committed to publishing every week, I’d be forced to read more, watch more, dig deeper into the shifts happening around us: AI, short-form storytelling, audience migration, creator ecosystems.
It wasn’t about building a platform. It was about building a mindset.
The only way to see the blue ocean ahead is to stop staring into the blood-red one you’re swimming in. That’s where this started.
Twice a week, I sit down with Mitch and Fernando—my small but mighty team. Mitch comes from the music world. Fernando came up on Wall Street. Very different paths, but we’re united by a shared passion: we all love great storytelling—whether delivered in a song, a show, a doc, a movie, or whatever’s coming next. We grew up on it, worked in it, still believe in it. And now we’re trying to figure out how to keep that love alive in a rapidly changing universe.
Open G…
