The Pufferfish model feels like what happens when production fluency meets cultural intuiton. Traditional agencies got so focused on polish that they forgot participation matters more than perfection now. I've seen it in tech too, where the scrappy team that understands how people actualy behave online beats the well-funded consultants every time.
The Pufferfish model feels like what happens when production fluency meets cultural intuiton. Traditional agencies got so focused on polish that they forgot participation matters more than perfection now. I've seen it in tech too, where the scrappy team that understands how people actualy behave online beats the well-funded consultants every time.
Love this framing and agree!!