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The Garden Harvest: Legacy Expertise in a Creator Ecosystem

Your weekly digest on the intersection of the Creator Economy and Legacy Media.

Fernando Morett's avatar
Fernando Morett
May 01, 2026
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Legacy Expertise in a Creator Ecosystem

Underscore Talent, one of the more prominent creator-focused management companies, has hired Lital Spitzer and formally launched a theatrical division. Spitzer brings serious legacy credentials, with tenures at Miramax, The Weinstein Company, and A+E before spending over a decade at 3 Arts Entertainment representing actors, producers, and filmmakers.

The instinct might be to read this as just another legacy media exec moving over to a creator company to help them institutionalize, or as a creator company trying to diversify, but that’s not quite what’s happening here.

The theatrical division they’re building isn’t being built to operate separately from Underscore’s creator business. It’s being built to work through it, using the company’s ecosystem of creator-led talent to open up opportunities that wouldn’t exist through traditional channels alone. The phrase in the announcement worth holding onto is “use Underscore’s ecosystem o…

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