The Garden Harvest: Sora x Disney Implications, and an Open Verse Expands
Your weekly digest on the intersection of the Creator Economy and Legacy Media.
FRESH CLIPPINGS
What does the Disney x Open AI partnership mean for the future of fandom?
As you probably heard this week, Disney made a $1 billion deal with Open AI in which they will be handing over characters from the likes of Frozen and Star Wars to their gen-AI video app Sora.
This marks the most significant collaboration between a studio and an AI company, but the topic that’s more interesting here is not about AI, it’s about fandom… and data.
Because as a result of this collaboration, fans will now be able to participate in some of the best Disney IP.
As David Freeman says, Disney just validated the next era.
What does he mean? With fans now co-producers of content, their behavior turns into valuable data for a company like Disney that can learn from that data and, in turn, build even more valuable IP.
In other words: hits don’t get greenlit by gut instinct, they are discovered through what the fans are creating at scale. It becomes an IP-discovery machine.
The wall that used to s…
