FRESH CLIPPINGS (Pun Not Intended)
Everybody Is Doing It Now
Clipping isn’t a new conversation, but recently it’s been in the limelight thanks to several factors. You may have seen or heard about certain stories, like the one of N3on spending over $1 million in just a month on an army of clippers to flood your feed and, similarly, Clavicular building an entire clipping machine to manufacture viral fame.
Creators have been doing this for a while, and as Jim Louderback says, “When it’s not just the cool kids doing dope stuff, it’s dead.”
Well, that’s exactly what’s happening right now. The “uncool kids” (a.k.a. traditional companies) have joined in,
Netflix is redesigning its mobile app to introduce Clips, a vertical video feed built for discovery, i.e. sharing highlights from original Netflix programming. And it’s not just Netflix. Peacock, Disney, and pretty much everyone else are doing more or less the same thing.
It makes sense, too. As Josh D’Amaro put it, he wants to make sure their …
