The Reading Garden: 4/18/25
What We’re Reading, and Why It Matters to Legacy Media
Welcome back to the Reading Garden, where every Friday we spotlight three must-read pieces we're paying attention to and explore what they mean for legacy media.
Let’s dive in…
The creator economy isn’t just a marketing tool anymore, it’s one of the most powerful forces in modern business, as Neil Waller, points out. We saw this in Deloitte’s report, which we discussed a few weeks back: more and more, people’s decisions about what to buy, follow, or talk about are being shaped by creators.
And Neil’s right. This shift didn’t just happen. Creators earned trust by connecting authentically with their audiences, completely changing how we interact with media and brands in general.
The takeaway is clear… Partner early, and build with creators from the ground up. That’s how you stay relevant long-term. Tribeca Festival is doing this well, they launched a creator vertical last year for a reason.
